Pit giant battle puppets against each other in a fight to the finish.

Each of the giant fighting puppets in Flavor Monsters Battle Royale requires three players to control — and come out of their corners with arms swinging, trying to pop the balloons attached to their opponents. The game was designed, along with a spate of engaging videos and supplementary content, as innovative marketing for Truth Campaign’s Flavor Monsters app — an experience that anyone could walk up to, play, and have fun with in a matter of minutes. It originally ran on October 23, 2012 in New York City’s Union Square.